

※ This tour includes itineraries that require advance reservations. Please confirm your reservation 1-3 days prior to departure. (Colorize, LV The Place, Chahong Room) How did Myeongdong, once a village of scholars known as "Myeongryebang" during the Joseon Dynasty, become the hottest shopping district setting global trends? Rising as a modern financial and fashion hub over a century ago, Myeongdong is now more than just a shopping district; it's a unique space where modern Korean elegance and cutting-edge beauty technology coexist. This tour walks through the layers of Myeongdong's history, exploring its hidden beauty heritage to curate your own "signature style." From the classic inspiration of a 1930s department store building to the innovation of today's K-beauty flagship stores that captivate the world. Experience the overwhelming density and dynamism of trends that make Myeongdong a favorite hot spot for foreigners, and meticulously perfect your one-of-a-kind brand.
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